We’d all like to give more money to charity so wouldn’t it be great if there was a way to donate just by carrying out an ordinary daily task, like driving your car?
Hyundai Australia recently came up with a revolutionary new way to encourage better driving habits by rewarding owners via acts of altruism, via its Hyundai Auto Link app.
The You drive. We donate. initiative allowed Hyundai owners to accrue a gold coin donation for every careful, economically friendly trip they took.
The car company then donated the cash to the children’s charity of the owner’s choice (or at least their choice of one from 16 it already supports through its Hyundai Help for Kids program).
The Hyundai Auto Link app tracks how hard you’re hitting the throttle and the brakes, and gives a resultant readout of your fuel economy. Every time an owner drove well, Hyundai donated AUD $1 on their behalf.
The You drive. We donate. promotion ran between November 1 last year and January 7, 2018, and was only open to owners of the new i30 and Kona, with hundreds registering to take part from every State and Territory across the country raising over $20,000.